YALIN KAYA

As a seasoned strategist, I've spent my career honing my skills across various high-profile brands, such as Heinz, Cadillac, TD Bank, and the City of Toronto. My expertise lies in using data, insights, and a deep understanding of platforms to build strategies that drive business goals.

Previously, I led social media strategies for many brands, building and growing their online communities through insights and tactics. A standout moment was when I grew Cadillac Canada's Instagram community from 18K to 24K in under six months. I'm proficient with popular social platforms and tools, such as TikTok, Facebook, Instagram, LinkedIn, Snapchat, X, Pinterest, Brandwatch, Sprout Social, and Adobe Creative Suite. I'm eager to bring my experience, data-driven mindset, and love for innovation to my work.

▪ Crafted and executed social media strategies tailored to specific audiences, defining brand personality and voice across Instagram, TikTok, Facebook, and Pinterest, resulting in a 25% increase in engagement.
▪ Supervised the creation of compelling social media content, leading a team of two Social Media Managers, and provided strategic guidance to drive a robust social content strategy, boosting content reach by 30%.
▪ Translated social listening data and media insights into strategic recommendations, driving viral and relevant content creation.
▪ Directed planning for owned and paid media distribution, leveraging data-driven insights to inform content amplification on social channels.
▪ Developed and implemented new processes for the Strategy department, ensuring seamless team collaboration and enabling teams to create reactive social media content with the speed of culture.