YALIN KAYA

As a seasoned strategist, I've spent my career honing my skills across various high-profile brands, such as Heinz, Cadillac, TD Bank, and the City of Toronto. My expertise lies in using data, insights, and a deep understanding of platforms to build strategies that drive business goals.

Previously, I led social media strategies for many brands, building and growing their online communities through insights and tactics. A standout moment was when I grew Cadillac Canada's Instagram community from 18K to 24K in under six months. I'm proficient with popular social platforms and tools, such as TikTok, Facebook, Instagram, LinkedIn, Snapchat, X, Pinterest, Brandwatch, Sprout Social, and Adobe Creative Suite. I'm eager to bring my experience, data-driven mindset, and love for innovation to my work.

• Crafted and executed audience-specific social media strategies across Instagram, TikTok, Facebook, and Pinterest, increasing engagement by 25%.

• Led a team of two Social Media Managers, enhancing content reach by 30% through strategic guidance and compelling content creation.

• Utilized social listening and media insights to inform viral content strategies.

• Directed data-driven owned and paid media distribution planning.

• Streamlined Strategy department processes and enabled teams to create reactive social media content with the speed of culture.