Yalin Kaya

Toronto, ON


Summary

With several years of marketing experience developing creative visions and social media branding strategy, my experiences make a substantial contribution to the organizations I belong to. My career path has shown an impressive spectrum of responsibilities, having worked in marketing departments for the last few years. All accomplished under challenging circumstances.

I'm proactive, open-minded and well-versed in marketing communications, social media marketing, trade-marketing, brand management, community management, brand/content strategy, content creation and photography. I grow brands with the most cost-effective organic strategies and paid tactics I've learned over the years of experience in Social Media Marketing, but I also understand paid and can work with a media team to figure out the best way forward for my clients’ goals.

When I’m not on the job, I love playing volleyball, enjoying underground art shows and cooking fantastic burgers at home.


Experience

Publicis Canada

Strategist // June 2022 - Present

▪ Clients: Infiniti, Samsung, Heineken, Canadian Tire, City of Toronto

dentsu

Social Content Strategist // March 2022 - June 2022

▪ Led the Social Content Strategies of 11 different brands under Arterra Wines Canada.
▪ Supported the Social Strategy of LePage Adhesives.
▪ Identified social and creative trends weekly to create opportunities for clients' goals.

Community Manager // April 2021 - February 2022

▪ Grew the Cadillac Canada community from 18K to 22K in less than 6 months.
▪ 280% Month-over-Month growth on Instagram.
▪ Created a community of Cadillac enthusiasts who frequently share UGC on Instagram.
▪ Briefed creative teams with insights and tactics.
▪ Led the social media management of IKEA Canada temporarily. Created content, briefed creatives, managed production, and handled client communications in two months.

Diamond Integrated Marketing

Associate Strategist // May 2019 - April 2021

▪ Led the content strategy of TD Insurance F'20 editorial calendars, content outlines and supported the social strategy of TD organic social while working tightly with creatives.
▪ Monitored paid social sentiment for 12 TD Canada line of businesses.
▪ Used digital research and social listening tools (Brandwatch, Crimson Hexagon, Meltwater, Sproutsocial, Sprinklr, Facebook Business Manager and Ad manager), data analytics (Domo) to generate insights and explore industries, brands, and audiences.
▪ Collaborated in the pitch work, brand strategy, and social media planning for clients TD, McCormick, Overactive Media.

Community Manager // November 2018 - May 2019

▪ Managed social media platforms, content creation and community management of cannabis brand clients Aphria, RIFF, Solei, @CO.LABCollective.
▪ Drove 40% more traffic in three days to the cannabis client's brand awareness events through creating sponsored ads on Instagram and Facebook by using best in class tactics.
▪ Created the Community Management Strategy for Aphria cannabis brands.

Freelance Social @yalinky

Social Media Manager / Content Creator // Jan 2018 – Present

▪ Creating Instagram content and strategy for brand clients
▪ Community Management and consultation
▪ Growing accounts organically with the most cost-effective tactics and strategies through proactive engagements and partnerships

Kash & Lana

Social Media Coordinator // June 2016 – Sept 2016

▪ Established and managed social media brand strategy and content calendar across multiple platforms to build brand awareness and drive traffic for an e-commerce fashion brand
▪ Created content for e-mail marketing, blog and social media posts by copywriting, photography and graphic design
▪ Managed Facebook, Twitter, Instagram and Pinterest pages, sponsored posts/ads, daily monitoring, and follower engagement

INTERNSHIPS

TPVision (Philips TV) - Marketing Trainee

Hijyen Market - Junior Marketing Associate

Migros Retail - Marketing Intern


Education

Yeditepe University - Bachelor’s Degree, Business Administration

LaSalle College AEC, Media Strategies and Advertising

George Brown College College, Culinary Skills


Skills

  • Language: Turkish (native), English (fluent)
  • Software: Windows/Mac,HootSuite/Buffer/Later, MailChimp, Adobe Creative Suite (Photoshop,Illustrator, InDesign, Lightroom), MS Office (Word, Excel, Powerpoint,Outlook), Wordpress, Facebook Blueprint, Brandwatch, Sproutsocial, Meltwater, Sprinklr,SEM Rush.
  • Interests: Volleyball,martial arts, men’s fashion, photography, biking, running.
Using Format